Ecobus Marketing Coursework - Nokia - The Wireless Giant Essays

Ecobus Marketing Coursework - Nokia - The Wireless elephantineEcobus Marketing CourseworkNokia - The Wireless GiantIntroduction & PurposeFor this coursework, I have decided to choose the radiocommunication goliath,Nokia. Nokia is, unarguably, the leader in the world of mobilecommunications. The brand boasts a strong number of users from or so the world, ranging from Europe to the Americas, and from Africato the Asia Pacific. Nokias success has been aided by its experience, aim and its user-friendliness and thus, has become the leadingsupplier of mobile phones and other related products around the globe.The aim of this project is to identify how Nokia has approached itsmarket and what has enabled the company to become a world leader inthe world of wireless communications. This get out allow in a study of thecustomer behaviour towards the brand and how Nokia has managed tosecure a large package of the market, leaving its competitors farbehind.MethodologyIn prescribe to fill my purpose, I get out collect both main(a) as well(p) assecondary data from the appropriate sources. To collect the primarydata, I will hand out questionnaires to a sample classify of peoplevarying in age and nationality. This is necessary to get a widerperspective of the possible customers of Nokia. Two samples of thequestionnaire will be presented in the appendix. I will excessively carry outan interview with one of the provide of a Nokia Retail Outlet to furtherinquire about their aims and objectives in Hong Kong. The appropriateinformation from the questionnaires will be converted into graphs andthen summarised. However, my study of Nokia will be based in Hong Kongand may contain a Hong Kong Perspective of the brandIn addition to these data, I will farm a S.W.O.T (Strength,Weaknesses, Opportunities, Threats) analysis of the company and alsoanalyse Nokias marketing mix. This will give a good overview of thecompanys marketing strategy. To add to the analysis, I will include aBoston Matrix of the brand, which will help crack the position ofthe company in the market. Following this, I will assembly all theinformation to form a conclusion, which will include my receiverecommendations.A Brief Introduction to NokiaNokia started in the communications service in 1865 establishingitself in the newspaper business, the original medi... ... a successful wireless giant aided by itsstrong marketing strategy. Its innovative products, appropriateplacement, hand notch promotion and suitable pricing has allowed it tohold the better share of the mobile communications market. In a worldthat is fast enough reliant on technology, Nokia, with the help ofits state of the arc technology, will occasion a new revolution in theindustry.Locally, the telecommunication market is a thriving one and offersendless opportunities to the company. However, continuous marketresearch and increment needs to be done to keep Nokia where it istoday.To eliminate any possible threats, Noki a can continue to develop newproducts and acquire a open which will eliminate any chances ofme-too products from other companies. Acquisitions are also an pick as a merge will make Nokia stronger as well as help removecompetition. Organic growth can also help them guide towards moreturnovers over a period of time. Nokia is, clearly, the longing choice ofthe mobile customers at present. By the looks of it, it is only a question of time before its competitors are hunted down to extinction,at to the lowest degree in the field of mobile phones.