Outline the main differences between traditional media and digital Essay

Outline the main differences between traditional media and digital media and analyse and review in relation to consumer buying behaviour 02244 - Essay ExampleThe digital securities industrying has been boosted by the chuck out of technological advancements, this has not only changed the way marketers advertise their mathematical convergences, but it has also changed the customers method of purchasing. The concept of online obtain has opened up new prospects of digital marketing. The marketers can easily monitor the purchasing trends of the customers and offer customized discounts and product suggestions. Thus, it is evident that digital media marketing is more effective in conducting the promotional activities.The global business market place is constantly changing mostly in terms of the increasing competitiveness. The firms are trying to stress out for new ways to add value for the customers and competitive advantage in the industry (Evans, 2010). Moreover, the customers and psychological science are also evolving over the years. Not only they are easily bored with the same product but they also have become quite immune to the traditional marketing media. This is a major concern for the marketers as it has become imperative to adopt new marketing communication medium which go forth help to break the clutter and attract new customers. The following sections cover a comparative reciprocation on the effectiveness of traditional and digital marketing and how they are effective on influencing the consumers buying behaviour. harmonise to Wicks (2014), the traditional marketing media mostly include the television commercials, radio commercials, move advertisements, telephone advertisements and direct sales. The print media is further divided into news paper advertisements, street side billboards, hoarding, etc. These forms of promotional activities have been employ over the decades. Lavinsky (2013) have mentioned that with the advent of the internet and r apid rise of computer and gadget usage, the marketing proficiency have evolved over the last ten years. The internet plays