Paramore †‘Now’ Video Analysis Essay

1. Are there any(prenominal) generic conventions? (eg stage performance in a metal ikon, spring rotine for a boy striation, cutting to the beat) Are there any conventions from other genres?This movie is non very generic of the genre of rock music. In parity to other Para more tvs there isnt an element of stage performance in a studio or any instruments involved. In most of their over-the-hill motion pictures they have been in a concert fashion set-up studio or location miming along to a ballad with bright lights and colorful makeup whilst minor storylines happen around them.Instead this video is set in a battlefield filled with dirty- clothed enemies, dust and rotten vegetation, make them the storyline. This has often been d star in pop music videos such as Battlefield by Jordin Sparks and Jar Of Hearts by Christina Perri. In a previous Paramore video for crushcrushcrush they were in a similar dusty panorama miming along to the song and allowing people to smash up their attire. I face that as the circle have a fresh start and gravel to produce more mainstream music their videos leave just become less stereotyped of rock music and the bands previous self.I feel that this video has some elements of pop music, using dumbbell bombs and colour demolishOne thing that is often seen in a rock video is the use of force- prohibited and gore/ assembly line. In this video there is violence on the battle field but instead of using blood they re indicate it with coloured paint powder. I believe this is for many reasons, one to make it more light hearted but a alike(p) to show the bands old stereotype disappearing and new beginnings being leave officed.2. follow the style of this music video. What effect does it have? A sense of self-assertion has been created from the start of the video he is looking into the lens of the camera as if he was looking into the viewers eyes with a leisure facial expression and ignoring all the chaos and drama behind h im. This goes with the lyrics Thats no good to me, I dont need cipher which provokes the supposition of him telling us he doesnt need everything button on or anyone else around him, just his microphone and himself.The camera micturate mainly focuses on him allowing him to be the main area in the video and be the star. Its fun and upbeat like the song and the style of the video seems new and something never seen beforehand which refelects his music. The video uses stopmotion animation which is created by using thousands of individual images and playing them together slower than the normal video camera frame rate to add a cool effect. This allows objects in the video to have personalities and be able to move by themselves. It also looks unfeignedly cool where his t shirt flicks through colours whilst his miming is lighten in time. I think they did this to show he is what he is no matter what he looks like he can stillness be a rapper.3. Do the visuals illustrate, amplify or off er disjuncture with the lyrics? How does this take a shit and what do the visuals add?Cut to beatIts anarchy, with strange figures contend each-other with batons. This indicates that the enemy are in fact riot police which the band have strong ties with, their second album was named Riot due to the itinerary the creative energy during the albums creation seemed to burst out of them uncontrollably. I think this is clever because six years later, where instead of service to strengthen the band and their relationship with their fans, a riot is threatening to sprout it all apart after original band members leaving.Powdered smokeThe powdered smoke could represent a number of things creativity, life, love, or more literally, the blood of the allies that has been spilt during this fierce battle. If you take its intended meaning, conductor Daniel stain Campos wrote this message on his instagram below a photo of silhouettes in the smoke Smoke of love. Toxic to those who have hate in t heir hearts. Daniel Cloud Campos wanted it to represent love, but really, it could symbolise anything, as long as its positive.4. How are the performers represented?From the very opening shot, we are presented with two opposing forces Paramore represented by singer Hayley alone and the Captain. This shows that she is powerful and strong. A grenade is thrown causing an explosion knocking her unconscious she lies there not making an effort to move allowing people to get hurt around her. This shows that she is reckless and feisty going along with the lyrics dont pick up to take this from me, dont try to take this from me. Her band checkmate runs over to care her up she grabs his arm but dashes off before she gets to her feet as another band member tackles riot police to the ground. This shows unity, which is find out to the song as it was written nigh to past members leaving and how Paramore will strain on to produce music.The enemy turns his attention on Hayley, who is still in a undefendable state on the ground. She doesnt want to fight him. She just looks up at him in despondency. He sees how vulnerable she is, and seems to appreciate the way that she chooses not to fight buttocks, slowly lowering his baton, no longer wanting to threaten her. Her peer tackles the enemy, just in courtship he changes his mind. He also helps pick her up. She wouldnt be standing(a) right now if it werent for band mates, this also goes with the theme of the song. The idea of the three of them taking on the whole riot squad alone is an analogy of them taking on the music industry as a trio with no drummer, coinciding with the lyrics if theres a approaching we want it now.She looks hurt and confused by the chaos adventure around her. She spots the Captain from across the battlefield, and begins to walk towards him, not consumed by hatred or vengeance. She is calm and collected. Despite explosions and savage beatings getting really violent and bloody feet away from her, sh e doesnt flinch. She knows what she has to do to stop the fighting, and sets about to do it. This represents her feistiness, linking with the lyrics Im bringing my sinking ship back to the shore. The boys try to fight off people in her way, option the air with coloured powder and smoke.Hayley gets hit on the back of the power point with such force that it brings her to her knees. But its not an expression of material pain that is spread on her face its more emotional. It looks like she cant take anymore, she looks around nervously in an exploit to find her bandmates, who just stare at her helplessly, not knowing how to help or fight back. She looks to the Captain belting theres a time and the place to die, theres a time and the place to die as the music builds up. She runs to towards him shouting and this aint it, her band members begin to keep on reaching out to her crying that she comes back. All of this shows independence of her and how she will continue to achieve in her ca reer. She then runs and hugs the captain tightly causing him to release his baton and the battlefield clears of smoke, showing that they have achieved their future if theres a future we want it now.